Keep Labs This story is part of CES 2020, our complete coverage of the showroom floor and the hottest new tech gadgets around. A 15-year veteran in enterprise technology, Phil Wilkins has epilepsy and uses cannabis medicinally to ease his seizures — but he also has three children. Alongside a business partner, he created a solution: Keep.
On the outside, Keep looks like a charming little smart alarm clock. But it’s all deception. Keep is a safe, subtle way to store cannabis. It was effective and well-designed to the point where it scored an official nod as an Honoree for the 2020 CES Innovation Award.
Yet Keep Labs, the company that makes Keep, is nowhere to be found in any of the sprawling show floors that make up CES in Las Vegas. The reason? CTA, the organization behind both CES and the CES Innovation Award, barred Keep Labs from using the word “cannabis” on its booth or on any marketing materials — in spite of marijuana being legal to buy in Nevada.
So Keep Labs said no.